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Facilities checked, each in its own suburbs
One deep, independent audit of National Storage's organic search: every facility checked in its own suburbs, the site behind them, the profiles above them, and the AI engines that now answer storage questions before Google shows a link. It ends in one ranked list, built to sit next to your agency's roadmap: the overlap is confirmation, and the gaps are the conversation.
Four weeks, both founders, the full portfolio. We crawl the site, pull every profile, run local rankings around every facility, and check how you show up where storage questions now get answered. Everything gets scored, and everything lands in one ranked list, ordered by what it is worth.
As we discussed, we work without sight of your agency's current roadmap or reporting. The picture gets built from live results, the crawl, and your own search and analytics data, so the list we hand back is a genuinely independent second reading. Laying it next to the current plan takes your team an afternoon.
It is the same way the SEO work at Guardian started: with an audit, before anything else.
One request worth making early: a Google Ads search term report covering the last 180 days, with conversion data. It shows which searches actually turn into move-ins, and we use it to weight every finding in the audit by proven revenue rather than raw search volume. A CSV export is fine, or read-only Google Ads access and we pull it ourselves.
You have seen the nine-area paid diagnostic in our deck. This is the same discipline rebuilt for organic, run across the full portfolio.
Counts are the named checks in our audit workbook. The local ones run once per facility, so across the portfolio the checks run into the thousands.
Map results change block by block. A single rank pulled from a city centre says almost nothing about a facility three suburbs away, so we check the map results from a grid of points around every facility instead. Three patterns come up again and again; the audit tells you which one each facility is in.
Typically 80 to 120 pages. Every finding scored by impact and effort, shown with the data behind it, and written so your team can act on it without a translator.
One ordered list, weighted by the conversion data from your own search terms. Formatted to sit directly beside your agency's roadmap, which is the whole point.
The state of play, the five things worth doing first, and what they are worth. Reads in one sitting, and travels well upward.
We walk your team through the findings and the order we would run them in. Bring your agency if you like: the list is written so it can go straight onto their board.
Fixed fee, full portfolio
| All 8 audit areas across nationalstorage.com.au | Included |
| Rank grids and profile review for every facility in the portfolio | Included |
| The converting-terms cross-check against 180 days of paid data | Included |
| The audit document, the ranked list, and the executive summary | Included |
| 90-minute working session, your agency welcome in the room | Included |
| All crawl, ranking, and data costs | Included |
Optional. Book any time in the 6 months after delivery
We re-run the rank grids and the profile pulls, measure what moved, and re-score the ranked list against the baseline the audit set. One shorter document, one session. It answers the question an audit alone cannot: did the plan get done, and did it work.
300 plus facilities each checked in its own market, and both founders doing the work themselves: roughly 55 hours of senior time between us. Prices are in AUD and exclude GST.
A 30-minute kickoff, and access lands: the search term report, Search Console, Analytics, and Bing. The full crawl runs, rank grids queue across every facility, and profile data comes in for the whole portfolio.
Grid results analysed facility by facility, and the profile review runs across the portfolio.
Technical findings confirmed by hand, the content and competitor comparison, the link profile, and the AI answer checks city by city. Everything gets scored.
Findings written up, the list ranked with the conversion weighting, and the executive summary drafted. The working session runs in the back half of the week.
Four weeks assumes the search term export arrives in week 1. Without it the audit still runs; the ranked list just loses its conversion weighting, so we would rather wait for it.
If you want help running the list once it lands, that is a separate conversation.
Send the search term export and a kickoff time, and the four weeks start. Either of us is the right first call.